by Donald Burns, CDMP, CMEC, CHt
Do you want to have a profitable restaurant? Then it’s time to find the right Coach for you.
As the world of restaurants moves faster and gets more competitive it is difficult to keep up with both the changes in your industry as well as the innovations in sales, marketing and management strategies. Having a Restaurant Coach isn’t a luxury you don’t need, it is a necessity your restaurant must have.
Accountability is one of the greatest strengths of working with a Restaurant Coach. Remember, it’s difficult to get a truly objective answer from yourself about your restaurant, but your Restaurant Coach will always tell you the truth, even if you don’t want to hear it.
A Restaurant Coach is better than a consultant for many reasons. With years of successful experience that can provide valuable insight, your Restaurant Coach will help you develop long-term and short term goals and strategies, as well as improve your restaurant in areas that you might have overlooked. You may be able to survive in business without the help of a Coach, but it’s almost impossible to thrive…A Coach can help you see the through the clutter and find clarity.
• A Coach will make you focus on the game and your long-term strategies.
• A Coach will make you run more laps while making each round easier and more efficient.
• A Coach will tell it like it is.
• A Coach will give you small pointers based on years of experience.
• A Coach will listen.
• A Coach will help you develop long-term plans that will allow your restaurant to function more efficiently and make more profit.
• A Coach will be your marketing manager, your sales director, your training coordinator, your partner, your confidant, your business mentor, your best friend… and, a Performance 7 Coach™ will help you make your dream come true.
A Restaurant Coach is just like a sporting coach. A sporting coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate. A sporting coach will make you run more laps than you feel like. A sporting coach will tell it like it is. And a sporting coach will listen.
The role of the Restaurant Coach is to coach restaurant owners to improve their business through guidance, support and encouragement. They help the owners of independent restaurants with their sales, marketing, management, team building and so much more. Just like a sporting coach, your Restaurant Coach will make you focus on the game. The owners of independent restaurants find it hard enough to keep pace with all the changes and innovations going on in today’s modern world, let alone to find the time to devote to sales, marketing, systems, planning and team management, and then to run their businesses as well!
7 Reasons to Get a Restaurant Coach
A RESTAURANT COACH CAN SHOW YOU HOW TO GET MORE RETURNS WITH LESS WORK.
You’re working too many hours and pretty sure that if you left for a vacation or holiday, things wouldn’t operate anywhere near as effectively as they do now … put another way, you’re ready to work a whole lot less … Whatever you call it, small business coaching, executive coaching or just plain old business mentoring, Performance 7 Restaurant Coaching™ is the only coaching firm that is dedicated to the restaurant industry. In fact, since 2005, Donald Burns and Performance 7 Restaurant Coaching™ has literally turned the old restaurant consulting model into restaurant coaching and executive coaching for culinary professionals, a far more powerful, profitable and more affordable way for you as a restaurant owner or as a chef to get the help and mentoring to grow your company …
A RESTAURANT COACH CREATES MORE PROFITS.
You’re ready to make a whole lot more profit … if you’re not making anywhere near enough money to justify the effort, risk and investment you’re making in the restaurant …it’s time to turn that around …With literally hundreds of profit and money making strategies your Performance 7 Restaurant Coach™ will be able to help coach you in sales, marketing, advertising, profit growth, business systems, time management and team building strategies to literally jump your revenues in a matter of months … and unlike a restaurant consultant who does the work for you, your restaurant coach will teach you how, while a culinary coach will work with your company’s chef to get the results you need.
A RESTAURANT COACH WILL HELP YOU DEVELOP YOUR TEAM.
You’re ready to build or develop a team of people that can grow your business whether you’re there or not … recruiting, training and keeping the best people makes your life so much easier …From our team training programs to our ever so powerful recruitment systems, building a team of motivated, passionate performers is all part of the program that our restaurant coaches and culinary coaches will help you implement …
A RESTAURANT COACH WILL HELP YOU REDISCOVER YOUR PASSION.
You need to fall in love with your restaurant again, it’s gotten boring and at times you even feel sick of it all … time for a re-injection of that vision and passion you had when you first started …Motivation is at the core of everything your Restaurant Coach will take you through. Building either a simple business plan or marketing plan will give you the clarity on not only what needs doing, but how to do it. Whether you work from home, are just starting, or run a multi-million dollar restaurant and multiple units a Restaurant Coach is one of the fastest ways to a better business and a better lifestyle …
A RESTAURANT COACH WILL HELP YOU NAVIGATE CHANGES IN THE ECONOMY AND YOUR MARKET.
You know that to grow you need to be learning more, but you don’t even have time to keep up with your industry changes let alone the changes in the economy and how to improve it all …Business education has moved into a new realm, with restaurant mentoring and restaurant coaching taking over from traditional consulting, books and seminars so you get the right information at the right time. Think of it as an entrepreneurial degree using your company as case study …
RESTAURANT COACH CREATE ACCOUNTABILITY.
You need a Restaurant Coach, a restaurant business mentor to hold you accountable, to demand a profit, to demand results, someone to push you, cajole you and hopefully more often than the rest … congratulate you on a job well done … Being an owner can be a lonely job, having a sounding board, a restaurant business mentor and coach, a friend to talk with you and provide expert coaching, helping you to solve your problems and turn them into opportunities. Creating opportunities is just a small part of what we do as a restaurant coach, but often it can be the most valuable …
RESTAURANT COACHING PROVIDES A SECOND EXPERT OPINION.
You need a Restaurant Coach who can see the forest for the trees, an expert who is knowledgeable in the industry and has years of real world experience in your industry …Running your own restaurant like any part of life, often you need a business mentor to see the simplest of things with a pair of fresh eyes. Often your Restaurant Coach will ask the tough questions so that you’re on track … Join the hundreds of other independent restaurant owners and culinary professionals around the world, who have implemented restaurant coaching.
Take the step before your competition does.
Introducing the first coaching program designed for restaurants:
This monthly program will take you step by step through the 7 Core Competencies for
Restaurant Excellence. It will create a M.A.P. or Massive Action Plan to get you from where you are to where you want to be!
Competency 1: Core Values
This is the foundation of your restaurant business! After 30 years in the restaurant world and owning two of my own original concept,
I have seen first hand the number one reason that restaurants get off track. They are out of congruency with their core values.
We dig down to want you care about, what drives you and what you want your business to stand for.
Competency 2: Brand Identity
The number two cause for restaurants decline: brand dilution. You started with an idea, a vision of what your restaurant would be. Along the way you might have taken the friendly advise from this or that person and before you knew it…It wasn’t the same restaurant. Your brand is the single biggest decision you make. It is everything. I was fortunate to work for celebrity chef Wolfgang Puck and I learned a lot about creating a brand identity and how important it is. There are basic brand rules you need to follow like they were the 10 Commandments and never ever break them or risk the mistake of the same results as falling in quicksand. The more you fight it the more you will sink.
Competency 3: Your Menu
Your menu is your number one marketing tool. It is the one thing you know that all guests are going to see and read, yet often menu design and engineering is a second thought. The menu sets the tone for your brand promise: what you are offering the customer in exchange for currency. Menus need to incorporate form, function and cost.
Competency 4: Staffing
As an owner, operator & manager who you select to interact with your guests cannot be more important. Creating a culture and a team that can carry out your business vision and reach your goals all comes down to this…who you select. We incorporate a behavioral survey called ProScan to increase the probability of getting only the very best for your business. You’ll learn the basics of behavioral theory and learn how to motivate, inspire and lead your team to a better business.
Competency 5: Operations
This is the mechanics of your business. Setting up systems, manuals, policies and procedures. It’s the tools your team needs to run the restaurant without you having to be there 24/7. This is a key step in getting you from working in your restaurant to working on building your restaurant. The majority of operators never get past this phase and get trapped working in their business and it never has a chance to really see dramatic growth. This is what really separates the under a million gross sales from those that do a million+ in revenue.
Competency 6: Marketing
You can have the greatest restaurant in the world, yet if no one knows about it your business will not survive. Here we develop a 12 month marketing campaign that allows you to keep your business name in the market. As a 29 year veteran of the restaurant industry, it is sad how many restaurant owners do not have a cohesive marketing plan. When a lot of restaurants get in financial issues, the first thing they cut in the budget is marketing! Big mistake. Contrary to popular opinion, a well designed and consistently implemented marketing plan has a huge contribution to the bottom line. Your learn about the cycle of marketing, social media, web presence and customer loyalty programs.
Competency 7: Profitability
This is the art of making money in the restaurant business. It is the finance behind operations. Most restaurant operators are adept at running the operations of a restaurant, very few know how to make profit in the restaurant business. Theoretical food cost vs. actual food costs. Controlling labor and managing your P&L is our focus here. You’ll learn the intricate details behind purchasing and building successful vendor partnerships.
There are quite a few restaurants that struggle with one or more of these core competencies. You don’t have to be one of those.