Fortune 500 companies have been using executive coaching for years and the reason why….it gets results.
Professional athletes sometimes have two or more coaches. WHY NOT YOU? Why not now?
Sometimes you get stuck in a rut and your coach can help you see the way through the confusion. .Between 25 percent and 40 percent of Fortune 500 companies use executive coaches. In 2004 the Harvard Business Review, reported that Executive Coaching is big business. In certain countries as much as 88% of companies use coaching. A few years later, it seems that it’s not slowing down any time soon. So what’s driving this growth? Results. Plain and simple.The case for executive coaching is that it works. Understanding why it works and learning how to use it, is helping executives be better at their jobs and it’s saving companies a ton of money.
At the core, what an executive coach does is simple: ask questions, a lot of them. The type of questions that drive a process of self discovery and awareness of yourself as an executive and as a human being.Why Would You Need Coaching?My answer is that you don’t necessarily need coaching; but you probably know that there’s always room for improvement, we all have blind spots that need to be looked at. Perhaps you want to discover your natural strengths and learn to use them to your advantage? Understanding yourself and the effects you have on other people may give you opportunities for growth and development.There’s something else you may find of worth, in many workplaces today having a coach means that you’re valued by your company; enough for them to provide you a coach that will make sure you shine.
Who exactly seeks out a coach?Winners who want even more out of life. But Why Coaching and Not Something Else? Coaching is not an easy process. But it is an effective process. You must be open to trust and into looking deeper into the way you do things. At the heart of change lies the notion that we grow by asking questions. A deeper understanding requires a different way of thinking, one that calls for awareness of everything you do. Executive Coaching aims at producing measurable results and to improve the process for achieving these results. It works because you are driving the growth; you are paving the way to your vision.
Coaching provides avenues to getting to where you want, by exploring other perspectives and challenging you to think differently. Your executive coach is there to make you look good. And because the coach is committed to your growth, it’s a safe place to test out the waters. Don’t take my word for it; I know that results are what matters, this is where the rubber meets the road. So consider what your expectations are: Increase your Performance by 10-20-50%? Develop your leadership skills, confidence and awareness? Accomplish specific goals?Improve your communication skills? And who could not stand to improve on communication skills? Whatever you want to work on, talk it out with your coach and lay out a plan. Executive coaches are not for the meek. They’re for people who value unambiguous feedback. All coaches have one thing in common, it’s that they are ruthlessly results-oriented. Coaching Starts With YOU It’s a present-centered awareness of what you want to achieve, how you’re going to achieve it, when you’re going to achieve it and moving towards getting it. It’s an everyday thing.
Let’s make an experiment to examine what it might take for you to benefit from an executive coaching process: You have to be willing to change. There are no shortcuts, if you are not committed to make the effort it won’t work out; it frequently means that you’re not ready. Look for another solution, coaching may not be right for you. Be open to candor. Feedback is a cornerstone of improvement; it’s pretty hard to see outside yourself so you need the perception of other people that you interact with (we promise we won’t go Gordon Ramsay on you). Measure yourself accordingly. Guess what? These measures most likely should come from the people that work for you, again, you’re looking for honest feedback to be able to assess where you stand. Here’s the hard truth, seldom do we listen. There may be a reason why we were given two ears and just one mouth; keep quiet and listen to feedback, really listen; no talking, take the road less taken and experiment with listening. And then ask for ideas on how you can change. Enjoy the process, coaching is about establishing a dialogue, there’s no judgment, no right or wrong. Step into the water it’s really fine! Allow yourself this freedom.
Coaching is about changing your reality; not working around it.
It requires that you ask yourself deep questions about who you are. This takes time and it all depends on how willing you are to change. You do get better by honestly following through. Does this all sound too mushy, mushy, up in the sky nonsense? Today’s Companies are people Companies. Executives are in need of new tools to develop and tap into the power of collective human behavior. Look at it this way, if the results you’re getting are not those you expected maybe it’s time to ask yourself some important questions. Many high profile executives such as Jack Welch and Michael Dell have realized that people need Coaching. Why? Because it takes courage to change.
Gloria Steinem said it best “The truth will set you free, but first it will piss you off.” My question to you is: what are you prepared to do?
This monthly program will take you step by step through the 7 Core Competencies for Restaurant Excellence.
It will create a M.A.P. or Massive Action Plan to get you from where you are to where you want to be!
Competency 1: Core Values
This is the foundation of your restaurant business!
After 30 years in the restaurant world and owning two of my own original concept, I have seen first hand the number one reason that restaurants get off track. They are out of congruency with their core values.
We dig down to want you care about, what drives you and what you want your business to stand for.
Competency 2: Brand Identity
The number two cause for restaurants decline: brand dilution. You started with an idea, a vision of what your restaurant would be. Along the way you might have taken the friendly advise from this or that person and before you knew it…It wasn’t the same restaurant. Your brand is the single biggest decision you make. It is everything. I was fortunate to work for celebrity chef Wolfgang Puck and I learned a lot about creating a brand identity and how important it is. There are basic brand rules you need to follow like they were the 10 Commandments and never ever break them or risk the mistake of the same results as falling in quicksand. The more you fight it the more you will sink.
Competency 3: Your Menu
Your menu is your number one marketing tool. It is the one thing you know that all guests are going to see and read, yet often menu design and engineering is a second thought. The menu sets the tone for your brand promise: what you are offering the customer in exchange for currency. Menus need to incorporate form, function and cost.
Competency 4: Staffing
As an owner, operator & manager who you select to interact with your guests cannot be more important. Creating a culture and a team that can carry out your business vision and reach your goals all comes down to this…who you select. We incorporate a behavioral survey called ProScan to increase the probability of getting only the very best for your business. You’ll learn the basics of behavioral theory and learn how to motivate, inspire and lead your team to a better business.
Competency 5: Operations
This is the mechanics of your business. Setting up systems, manuals, policies and procedures. It’s the tools your team needs to run the restaurant without you having to be there 24/7. This is a key step in getting you from working in your restaurant to working on building your restaurant. The majority of operators never get past this phase and get trapped working in their business and it never has a chance to really see dramatic growth. This is what really separates the under a million gross sales from those that do a million+ in revenue.
Competency 6: Marketing
You can have the greatest restaurant in the world, yet if no one knows about it your business will not survive. Here we develop a 12 month marketing campaign that allows you to keep your business name in the market. As a 29 year veteran of the restaurant industry, it is sad how many restaurant owners do not have a cohesive marketing plan. When a lot of restaurants get in financial issues, the first thing they cut in the budget is marketing! Big mistake. Contrary to popular opinion, a well designed and consistently implemented marketing plan has a huge contribution to the bottom line. Your learn about the cycle of marketing, social media, web presence and customer loyalty programs.
Competency 7: Profitability
This is the art of making money in the restaurant business. It is the finance behind operations. Most restaurant operators are adept at running the operations of a restaurant, very few know how to make profit in the restaurant business. Theoretical food cost vs. actual food costs. Controlling labor and managing your P&L is our focus here. You’ll learn the intricate details behind purchasing and building successful vendor partnerships.
There are quite a few restaurants that struggle with one or more of these core competencies. You don’t have to be one of those.
It’s a touchy subject.
The restaurant industry is notorious for its demanding and stressful lifestyle.
The results of that: high blood pressure, poor health, anxiety, overwhelm, burnout, overeating, irritability, the need to self medicate with drugs, alcohol and energy drinks….it’s a destructive cycle.
Trust me, I know, I’ve been there and out of desperation I found a different path. Executive Coaching has been use by top CEO’s for decades, isn’t time that you had access to the same tools? You would never think of a
professional athlete not having at least one coach, some have two or three! Now Culinary professionals can have the same support one gets when hiring a coach! I can help you get control once again of your life, your health, and your destiny.
I am lucky to have an amazing coach who has helped me develop my natural strengths….trust me coaching is the cure for the crisis in the restaurant industry!
Cooking is not enough to stand out from the crowd today. You need to create a brand! I was lucky to work side by side for 5 years with celebrity chef Wolfgang Puck and I saw first hand inside his secrets to building a brand.
I used those same secrets to build my own six figure brand, The Restaurant Coach™. Now I am going to share those secrets with you in a step by step online class called The Chef Branding Academy.
- Learn in 7 weeks what has taken me years to develop!
- Create a unique brand identity that gets you press!
- Use your brand to create new opportunities for you and your restaurant.
It does not matter if you own a restaurant or just are trying to increase your value in the market. Creating a Chef Brand is the quickest way to get your name out there and build an empire.