This week we’re going to talk about the double edge sword of social media marketing and online reviews. You have to be blind to the fact that social media and online review sites like Yelp! can either drive traffic to your restaurant as well as slow down the number of guests coming in your door.
Social media can be a cruel mistress if not respected and treated properly.
To help me find a cure I am pleased to welcome my friend and restaurant marketing expert Joe Welsh of CORE Restaurant Marketing to the show. Joe’s 25 years’ experience in sales and marketing within the food industry coupled with his development of marketing services has given him the insight to understand both sides of the desk in creating programs that deliver results.
Joe has developed programs for Keebler, Nabisco, Pepsi, US Foodservice, Performance Food Group, Gordon Foods and many others.
“Joe, what is the effect of not having a strong social media marketing plan?
1. Know your audience.
2. Have a solid plan. Take advantage of natural events & local charities.
3. Build the hype!
Take This and Call Us in the Morning
“What one piece of advice would you tell your younger self?”
Follow your passion. Play to your strengths. Keep changing and learning.
It’s not always about money.
“If success was a recipe. What 3 ingredients would you say have to be in there?”
1. Don’t be afraid to talk to anyone. You’ll learn more if you open your eyes & ears to the world.
2. Be focused and set goals.
3. Set priorities. Time is the most precious thing have.
Any upcoming projects? Since you are a restaurant marketing coach, how can people contact you?
Get a FREE Brand Reputation Report from Joe! A special link for listeners of The Restaurant Prescription™ Podcast!!
The FoodPRO Core Advantage Partnership
“ Thanks again to Joe Welsh for keen insight to how a solid marketing plan and commitment to taking action to make it happen can have a big impact on your bottom line.
Marketing is not something you just do when business is slow. It takes real planning and you need to stay with it to see results. We find that most restaurants barely even scratch the surface when it comes to tapping into the real potential that social media marketing offers.
The big secret to marketing online is to engage your customers and share your story…so what’s your story?
And with that we’ll sign off.