Guest Post by David Schwartz
Digital Brand Strategist for Brand Education Services, LLC
For most industries technology can make life easier, unfortunately the restaurant industry may not be one of them. Or is it? When quality and service are pillars of success, technological advancements can’t replace a personal touch. But that doesn’t mean technology can’t help you to market your restaurant more effectively, while at the some time building more meaningful relationships with your customers using social media.
Why should restaurants care about social media? Technology itself is on the rise, consumers are using apps and smartphones that can influence restaurant visitation.
• Daily Deals are out, social media is in and it continues to gain traction.
• 9 in 10 restaurants say social media will become a more important marketing tool in the future.
• Social Media usage is up 800% in US for online adults in just the past 8 years.
• 3 in 10 consumers use social media networks like Facebook or Twitter to choose a restaurant.
• 40% of consumers learn about food via websites apps or blogs.
• 46% spend more time reading about food online.
Curious How You Can Use Social Media?
Social Media is most effectively when used as a customer relationship management tool. Not an advertising medium. This is not to say that you there isn’t significant marketing success that will come from social media, you will raise awareness and exposure as well. You will also drive steady traffic over time through relationship building, but you won’t by simply blasting out messages or posts. Keep in mind that Social media is more than just Facebook and it requires more thought than just posting adds, promotions or advertisements.
It is important to remember that relationships are formed by social interactions.
To find success with social media follow this quick recipe: Restaurant Social Media Success – A Five Ingredient Recipe
Remember, don’t be a fire-hose blasting out promotional content but rather become a trusted friend and resource.
What Else Can Social Media Do For Your Restaurant?
1. Help travelers discover your restaurant.
2. How to drive traffic? Create the craving with food images.
3. Keep it top of mind with guests for repeat visits.
Where can you get help? As a restaurant you are used to outsourcing, right? Whether it is labor or produce, you work with vendors or you develop internal resources to ensure that you offer the best product for your customer. Think of social media the same way, depending upon your internal resources you could invest in programs or platforms to help you effectively use social media. Consider investing in tools and software to provide efficiency with products such as Hootsuite.
1. Make the Commitment
2. Build a Strategy
3. Set Goals
4. Walk Don’t Run
5.Use Technology for Efficiency
Take the next step… content marketing. Content Marketing allows you to craft and share your restaurant brand’s story. To Learn more check out this SlideShare:
So if your restaurant isn’t yet active on Social Media, the question is why? What is your restaurant waiting for?
At Brand Education Services we love helping brands to navigate through the changing landscape of digital media.
We work with companies to help them understand the success that can be achieved when you combine digital strategy, content marketing, blogging, web optimization and social media involvement.
We teach companies how to leverage their on-line influence to build relationships with their customers. When you create brand loyalist and brand advocates, your customers will speak on your behalf. It all starts with building a strong digital foundation for your brand.
A strong brand is the key to long-term success, treat your customers right and they will support you.